We love how Virginia Candle have never gone down this marketing route with Woodwick and There new brand RibbonWick. It helps to keep the product exclusive New and Stylish. It remains a talking point when people see them and also helps to keep the products in demand.
Heres a little write up on the brands, Definatly worth a peek over @ Bill and Betty

Virginia Candle Company was founded in 1990 in Lynchburg, Virginia. Today the company occupies a manufacturing facility not far from the original garage in which it was started. Their goal remains the same today, as it was when the company was founded: to make innovative products of the highest quality available.
Virginia Candle Company® is a leading developer, manufacturer, and marketer of premium quality fragrance delivery products. The Company's exceptional quality and innovation have made their products household favorites across the nation. Their premium wax blends and carefully formulated fragrances ensure consistent smells and one of the longest burn times in the industry.
Virginia Candle® is also a leading pioneer in the development and use of the finest renewable natural and organic resources. From organic wicks made of wood to fragrances infused with essential oils to proprietary natural wax blends, Virginia Candle® is dedicated to the purity of ingredients. They guarantee you this: Their products will nourish your senses and enhance your home décor.

Old World craftsmanship meets the best of modern methods to offer you truly unique candles with amazing fragrances from the first inch to the last! Using only a high quality soy wax blend and premium fragrance, each WoodWick® candle is carefully crafted by experienced candle-makers passionate about creating the best candles possible. The WoodWick® candle features a natural wick made from organic wood to create the soothing sound of a crackling fire with exceptional fragrance!

Ribbonwick™ Candle creates a mesmerizing ribbon-like flame. As the candlelight dances across the pool of highly scented wax it creates an intriguing ambiance unlike any other candle on the market. This distinctive effect, coupled with elegant new home décor vessels, results in a stunning “centerpiece” focal point that will transform any room. The Ribbonwick™ Brand features seven distinct collections reflecting a broad assortment of unique styles and designs.
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